I manage product marketing for TigerText. I research buyers, users, and competitors. I bring insights and opportunities into roadmap planning and sales enablement. I ensure the product is well-positioned and well-portrayed. I spec features for growth. I plan pricing. Etc. A few select projects:
Apple Watch Campaign - Included product launch emails, full product spec release notes, and a promo beside the login screen for our web console.
Product Info Pages - With the launch of new versions of iOS and Android, I prepared messaging and copy for our device screenshots on the App Store and on Google Play.
Buyer Personas - I developed persona profiles and messaging guides describing buyers and influencers for health IT purchases. These guides helped TigerText develop targeted nurture campaigns as well as late stage sales tactics.