MomentFeed is a marketing platform that helps large restaurant and retail brands engage mobile consumers within top social and search networks like Google, Facebook, Yelp, Apple, and Waze.
When I began working with MomentFeed, the team was struggling to convey how its products and services fully benefit enterprise brands. This product confusion slowed the sales pipeline, hurt the win rate on new deals, and contributed to customer churn.
Working with MomentFeed's sales and product teams, I helped them rethink how to portray products and services. We developed new sales collateral, email campaigns, and partner webinars to highlight how MomentFeed works, and how it outperforms competitors. We revamped messaging and images to emphasize MomentFeed's expert services, tailored to meet the special needs of enterprise brands with many locations to manage.
Here are slides I developed for a partner webinar with Waze, telling the new story about how MomentFeed unlocks marketing value from a brand's location data and puts it to work in a mobile app like Waze.